Étiquette : Business case

ESSEC Students working together

Corporate Strategy Meets AI: Debating the Future of Moltiply

PedagoLab@ESSEC

How a CEO digital twin turns corporate strategy into a live, high-stakes learning experience

By Ha Hoang, Associate Dean for Research at ESSEC Business School.

What happens when students stop reading cases and start talking to them? I developed a new AI-based case experience that invites learners to do exactly that with a digital twin of a real CEO to debate the future growth strategy of his company. 

Given the early state of AI adoption by educators, the format I describe below addresses two principal concerns. On the one hand, introducing AI into the classroom risks fueling students’ over-reliance on artificial intelligence. On the other, instructors are lamenting that students are less willing to engage with lengthy cases that are central to case-based strategy instruction. The CEO agreed to participate in the development of the case because he credited his business education with his success and saw an opportunity to help keep it relevant and engaging for new students.

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Le podium des articles les plus lus en 2024/2025

Top 3 of the most popular articles published in 2024-2025 on Pedagolab

PedagoLab@ESSEC

Une version française est disponible plus bas.

By Madeleine Armanet, librarian at the K-lab, Pedagolab administrator.

The year 2024-2025 is coming to an end. And what a year it has been! Many of you have visited Pedagolab and taken an interest in the 16 articles published since September.

From the adoption of the lightboard and the opening of active learning rooms at ESSEC to the impact of AI on our classes, not to mention the teaching of statistics, or the use of imagination in business schools… These publications reflect the diversity of the projects undertaken this year. 
All these subjects, analysed by our experts, show the extent to which ESSEC is multiplying its initiatives to rethink teaching and support pedagogical transformation.

To conclude this academic season on a high note, we have prepared a ranking of the most popular articles.

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Writing and Publishing Cases at ESSEC

PedagoLab@ESSEC

By Estefania Santacreu Vasut, Associate Dean for Pedagogy, and Sophie Magnanou, K-lab Director.

On October 15th 2024 ESSEC Dean’s office, K-lab and Together team organized an event about case writing and publishing.This event was an opportunity to gather the ESSEC case writing community and reiterate the importance of using the case method in business schools. It was also an opportunity to embark new colleagues, sharing good practices and presenting the resources and support available for ESSEC professors interested in writing and publishing cases. Last but not least, the event provided inspiration to colleagues by celebrating ESSEC Professor Harris Kyriakou’s recently awarded case. 

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