Why my AI teaching assistant is far superior to Claude, Gemini, or ChatGPT
By Arnaud De Bruyn, Professor of Marketing and Associate Dean for the Ph.D. Program at ESSEC Business School
Three days before the final term-project presentations, I had not received a single question from my students. I checked. Over the next two weeks, still nothing. Not one email, not one cry for help. I asked in class if everything was OK. Silence. I started to worry that the term project had quietly collapsed.
It had not. When the groups presented, the work was the most polished, professional, and conceptually sound I had ever seen in this course.
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