‘Wednesday Night Live’: Socratic Method, Entertainment, and Deep Life Questions at room PA102

By Roman PAVLYUCHENKO, 4th year PhD Student in Marketing at ESSEC.

Roman taught for the time the course Principles of Marketing in the ESSEC Global BBA program.

How was your experience? Did you enjoy it?

Loved it!

How did you prepare?

I read the textbook, and I read the slides prepared by the course administrator. And then, reflected on how every aspect can be ‘spiced up’ from my own research experience.

Lire la suite »

 A “poisoned chalice” or “cup of opportunity”: 5 strategies for active teaching and learning in post-pandemic world

Our experience on the way we enhanced students learning experience in times of crisis, using an Active Learning Approach.*

By Reza Kachouie, Director of Teaching and Lecture at Department of Information Systems and Business Analytics, Deakin University, Melbourne.

The third pedagogical workshop co-organised by the ESSEC Dean for Pedagogy and the K-lab took place on November 23rd. During the workshop, Reza Kachouie dealt with active learning. Pr. Kachouie is ESSEC professor Ali Shamsollahi’s co-author. Around 30 persons attended the workshop (ESSEC permanent Faculty, lecturers, professors of management practice). This article sums up Pr. Kahouie’s research which was presented and discussed on November 23rd.

Lire la suite »
Participants to the "teaching with cases seminar"

Teaching with cases: learning by doing at its best

How can we, through case studies, ignite in-class participation?

By Dorothée Sidokpohou – Professor of Management Practice, Marketing Department at ESSEC Business School. After 15 years of marketing experience in the corporate world, Dorothée favors teaching interactive methods, such as case studies and project groups, in partnership with companies.

A few weeks ago, I had the opportunity to take a two-day course offered by Harvard Business Publishing (HBP), the “Teaching with Cases Seminar”, led by Bill Schiano, professor of Computing Information Systems at Bentley University, Massachusetts (USA). This seminar, organized on the Audencia campus in Paris, gathered a large crowd of professors of diverse nationalities and departments, working in French business schools. 

Bill Schiano delivered a smooth demonstration of how to teach with cases using a mise en abyme, as we all had to read cases in advance, exactly the same way students would do, and learnt from each other through the in-class discussion of the various cases. This participant-centered learning is very consistent with the learning by doing approach promoted at ESSEC, and more relevant than ever in a context where knowledge is available everywhere, from MOOC and Coursera to Youtube tutorials, and where classrooms are more a space for discussion than for lectures.

Lire la suite »

The New Learning Experience 

By Jeroen Rombouts, Professor of Information Systems, Decision Sciences and Statistics

Jeroen Rombouts received the special jury award (along with Florence Cavelius).

I would like to express my gratitude for this great award from the ESSEC Foundation. As data and analytics research professor and holder of the Strategic Business Analytics Chair sponsored by Accenture, it is a great honour to be rewarded with a teaching prize.

Teaching post pandemic will need to incorporate the positive aspects of online learning that ESSEC professors had to master in a few weeks rather than a few years.

Lire la suite »

Chalk and Pixels

A breath of digital into the classroom

By Cristina Terra, Professor of Economics, Academic Director of IMD track, Global BBA. Christina believes that human connection is the most efficient driver of the learning process, and that digital technology may be used as a tool to enhance interaction and participatory learning.

Cristina Terra received the “Daniel Tixier” Pedagogical Experience award.

Lire la suite »

Count, Think and Live!

Teaching in the Time of Lockdown

By Chrystelle Richard, Associate Professor of Financial Accounting and Sustainable Reporting. Chrystelle sees her teaching as the transmission of a treasure that is knowledge. She offers her students a demanding curriculum of techniques and expertise that are essential to the conquest of their own freedom to think and decide.

Chrystelle Richard received the Teaching Excellence award 2021, in the category “Permanent Professors”.

Lire la suite »
Etudiante en visio

Les étudiants évaluent-ils moins bien les cours en 100% en ligne ?

Le cas des cours de mise à niveau de la Grande Ecole

Par Emmanuelle LE NAGARD, Professeur de Marketing, Doyenne Associée à la Pédagogie. Emmanuelle s’intéresse depuis toujours à la méthode des cas, et la met en œuvre dans ses enseignements de la pédagogie par projets.

Ces deux dernières années académiques ont vu le passage, contraint et forcé par la situation sanitaire, des cours d’une modalité en présentiel, à une modalité en distanciel, que ce soit en 100% en ligne, ou sous un mode « dual », avec des étudiants en salle de classe et d’autres en ligne. L’inquiétude des enseignants est souvent grande concernant l’implication et la satisfaction des étudiants à l’égard de ce dernier mode pédagogique.

Lire la suite »

Hybrid classes transform learning

A conversation with professors at Hult, IE and IMD

Global focus, the EFMD Business Magazine gathered professors from three international business schools to talk about teaching transformation triggered by the Covid pandemic. From course design to student assessment, how professors can manage student engagement and hybrid learning? Professors at Hult, IE and IMD share their experience.

Read the article published on global focus, the EFMD Business Magazine.

Un cours en ligne a-t-il la même valeur qu’un cours en présentiel aux yeux des étudiants ?

Par Emmanuelle LE NAGARD, Professeur de Marketing, Doyenne Associée à la Pédagogie. Emmanuelle s’intéresse depuis toujours à la méthode des cas, et la met en œuvre dans ses enseignements de la pédagogie par projets.

Contraints par les autorités à basculer les cours en ligne à la mi-mars, professeurs et chargés de cours de l’ESSEC ont investi beaucoup de temps et déployé beaucoup d’ingéniosité pour assurer la continuité pédagogique. Afin de tirer les leçons de cette période très particulière pour l’avenir, plusieurs enquêtes en ligne ont été menées dans différents programmes de l’ESSEC auprès des étudiants, français et internationaux, en France et à Singapour.Lire la suite »