By Roman PAVLYUCHENKO, 4th year PhD Student in Marketing at ESSEC.

Roman taught for the time the course Principles of Marketing in the ESSEC Global BBA program.

How was your experience? Did you enjoy it?

Loved it!

How did you prepare?

I read the textbook, and I read the slides prepared by the course administrator. And then, reflected on how every aspect can be ‘spiced up’ from my own research experience.

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