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Corporate Strategy Meets AI: Debating the Future of Moltiply

How a CEO digital twin turns corporate strategy into a live, high-stakes learning experience

By Ha Hoang, Associate Dean for Research at ESSEC Business School.

What happens when students stop reading cases and start talking to them? I developed a new AI-based case experience that invites learners to do exactly that with a digital twin of a real CEO to debate the future growth strategy of his company. 

Given the early state of AI adoption by educators, the format I describe below addresses two principal concerns. On the one hand, introducing AI into the classroom risks fueling students’ over-reliance on artificial intelligence. On the other, instructors are lamenting that students are less willing to engage with lengthy cases that are central to case-based strategy instruction. The CEO agreed to participate in the development of the case because he credited his business education with his success and saw an opportunity to help keep it relevant and engaging for new students.

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Les profs et staff réunis pour parler d'IA lors d'un atelier pédagogique

Pédagogie et IA 2025-2026 : une approche pour améliorer l’enseignement et l’apprentissage

English version below

Par Sophie Magnanou, directrice du K-lab.

L’ESSEC s’est engagée dans une démarche visant à intégrer l’Intelligence Artificielle (IA) dans ses pratiques d’enseignement, d’apprentissage et institutionnelles

Dès l’émergence de l’IA générative, l’ESSEC s’est emparé du sujet. Ainsi, dans le cadre de la première édition des ateliers pédagogiques, le travail mené collectivement en 2023 par les professeurs, les programmes, le K-lab et le Metalab avait abouti à la rédaction d’une liste de recommandations destinées aux enseignants. Dans un deuxième temps le K-lab a réalisé un guide intéractif également à l’attention de la communauté enseignante.
C’est dans ce contexte de croissance de la place de l’IA dans la pédagogie avec des enjeux toujours plus prégnants, que le Décanat, le K-lab et l’ESSEC Metalab lance “Pédagogie et IA 2025-2026”, une démarche dont l’objectif est de créer un environnement académique où l’IA enrichit, et non remplace, l’apprentissage ou l’enseignement.

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Training Humans for Artificial Intelligence Age: On Teaching Pilots to Control the Computer as Well as They Can “Fly the Plane”

Fabrice Cavarretta, professor in the Management Department and in charge of the PhD seminar on Pedagogy at ESSEC, co-author of the book Prière de rendre votre écosystème moins absurde (Payot, 2024).

Generative AI, particularly its text-generating capabilities, has gained significant attention in recent years. Experts often identify the education sector, specifically pedagogy, as an industry that may face significant changes due to AI.

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Un blog comme support de cours

Rethinking pedagogy in times of AI: a collective endeavor at ESSEC Business School

By Estefania Santacreu Vasut, Associate Dean for Pedagogy, and the K-lab team.

Three years ago, online and hybrid teaching became the new norm in higher education, increasing the need for educators to manage their students’ attention. Active learning, group work and shorter sessions accelerated as ways to adapt pedagogy to the attention economy. While in person teaching has resumed, managing attention remains important. 

Today, the advent of ChatGPT has showcased how beyond managing attention, AI pushes us to consider also how to nurture intention. To rethink pedagogy in times of AI, ESSEC Business School has adopted a collaborative approach, gathering the input of its teaching community, program directors, departments, the Metalab1, Chief Data Officer, the K-lab2 and its team of instructional designers and librarians. 

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