Peter O’Connor’s case study on Accor overall winner of the 2019 Case Center Awards

The Case Centre Awards and Competitions 2019 were distributed at the end of February : Outstanding contribution to the case method, to the teaching, writing, first time writing of a case, or writing of a brief case, and thematic awards were disclosed.

This year, ESSEC Professor Peter O’Connor won the Overall Award, an award existing since 1991, together with his co-authors Jill Avery (Harvard Business School) and Chekitan Dev (Cornell University) for the case Accor: Strengthening the Brand with Digital Marketing. This is a first-time Overall win for ESSEC, which has won three category awards in previous years: