Two ESSEC professors win a reward of the 25th CEEMAN case writing competition

By the K-lab team of Educational Contents Production at ESSEC Business School. They accompany Professors in the valorization of the cases they write and teach.

The case United to innovate: Grameen Veolia Water by Anne-Claire Pache and Kevin Andre, has won the 3rd place in the 25th CEEMAN case writing competition

Grameen Veolia Water (GVW), as a joint venture between a large multinational corporation, Veolia Water, and a bank specialized in micro-credit, Grameen Bank, aims to provide clean water at an affordable price to rural inhabitants in Bangladesh. The case is written from the point of view of Eric Lesueur, Veolia’s head of innovation and co-founder of this joint venture with Muhammad Yunus in 2008. It illustrates the strategies that corporations may design to serve communities and populations at the base of the pyramid.

The authors, Anne-Claire Pache, Chaired Professor in Philanthropy at ESSEC Business School, and Kevin Andre, lecturer at ESSEC and founder of Kawaa, a collaborative platform that develops social interactions at a local Scale, declared when receiving the award:

“We would like to express all our gratitude to CEEMAN and Emerald for this reward. It is a wonderful way to honor Grameen Veolia Water’s initiative and shine a light on our pedagogical work and values at ESSEC Business School. We hope this case will inspire students from all over the world and give them a taste of how social business can impact society for the better.”

The CEEMAN case competition was organized for the thirteenth time in cooperation with Emerald Group Publishing. The winners will receive monetary prizes from Emerald, publication of the case in Emerald Emerging Markets Case Studies, and full/partial scholarships for CEEMAN’s International Management Teachers Academy-IMTA

This year’s edition attracted 27 case studies written by 49 authors from 11 countries: Australia, France, India, Indonesia, Pakistan, Russia, South Africa, Sweden, Turkey, United Arab Emirates, USA, etc. 

This competition’s aim is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies. As the co-organizers, Emerald Group Publishing will consider the winning cases for international publication in Emerald Emerging Markets Case Studies (EMCS), a growing collection of over 690 case studies with teaching notes. 

The total CEEMAN/Emerald award prize pool is worth over €10,000, including €4,000 prize money, awarded to the overall winner and two runners-up.

Case submission deadline was this year in June, announcement of winners in September. See for next year’s dates.