ESSEC students in class

The Professor in the Prompt

Why my AI teaching assistant is far superior to Claude, Gemini, or ChatGPT

By Arnaud De Bruyn, Professor of Marketing and Associate Dean for the Ph.D. Program at ESSEC Business School

Three days before the final term-project presentations, I had not received a single question from my students. I checked. Over the next two weeks, still nothing. Not one email, not one cry for help. I asked in class if everything was OK. Silence. I started to worry that the term project had quietly collapsed.

It had not. When the groups presented, the work was the most polished, professional, and conceptually sound I had ever seen in this course.

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Des étudiants pendant un cours à l'ESSEC

Mission Handi’Capacités à l’ESSEC : bilan et perspectives de l’accompagnement étudiant

Fidèle à sa volonté d’émancipation de tous les talents, l’ESSEC a créé en 2008 sa Mission Handi’Capacités. Ses objectifs s’articulent autour des valeurs d’inclusion et d’équité et vont de l’accompagnement des étudiants de leur admission jusqu’à leur insertion professionnelle.

Elisabeth Forget, Référente Handicap & Diversité à l’ESSEC nous explique quelles missions et actions sont menées pour améliorer la prise en compte de tous les talents à l’ESSEC.

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Le directeur de l'ESSEC prononce un discours lors de la cérémonie de remise des prix de la fondation ESSEC.

2026 ESSEC Foundation Awards: Celebrating Pedagogical Excellence 

On Thursday, April 2, 2026, the ESSEC Foundation held its annual ceremony at the Institut Catholique de Paris. The evening brought together the entire ESSEC community: faculty, researchers, students, donors, staff, and alumni, to celebrate three core pillars of the Foundation: equal opportunity, academic excellence, and responsible entrepreneurship.

Recognizing excellence in research and pedagogy is a key strategic priority for a business school’s global standing and educational quality. Each year, the Foundation presents awards to support the faculty’s research efforts and innovative teaching methods.

In line with its mission to monitor and share educational trends, Pedagolab is pleased to spotlight this year’s winners in the teaching-related categories.

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Visuel Digital Pedagogy Day 2026

Digital Pedagogy Day 2026: Shaping the future of higher education in the age of AI

By Estefania Santacreu Vasut, Associate Dean for Pedagogy, Sophie Magnanou, K-lab Director and Pauline Delécaut, librarian at the K-lab, Pedagolab administrator.

On 19 March, the teaching community gathered on campus for the third edition of Digital Pedagogy Day, organised jointly by the Dean’s Office and the K-lab.

With 80 participants attending in person and 60 joining the online session on 26 March, this event has established itself as the key event for rethinking teaching practices.

The event took place in two phases: the presentation of the findings from the pedagogical workshops held between November 2025 and March 2026 (see our article Pedagogy and AI 2025-2026: An Approach to Improving Teaching and Learning) and a discussion session with the K-lab team at stands exploring the integration of AI into various digital tools for teaching.

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Des étudiant·e·s travaillant en groupe dans une salle de pédagogie active

Innover dans l’Enseignement : un Nouveau Prix du Cas Pédagogique de la Fondation ESSEC

Parce que les défis de demain exigent des méthodes d’apprentissage innovantes, l’ESSEC place la pédagogie au cœur de sa stratégie. C’est dans cette optique de valorisation de l’excellence académique que la Fondation ESSEC lance un nouveau Prix du Cas Pédagogique.

Entretien avec Arthur Gautier, Professeur Associé au sein du Département Droit, Science Politique et Société, Doyen Associé en charge des Chaires, et chargé de la supervision des Prix de la Fondation ESSEC. 

Pourquoi avoir créé un prix pour récompenser l’excellence et l’innovation ?

Depuis sa création en 2011, la Fondation ESSEC soutient l’excellence académique et décerne chaque année des prix pour récompenser des professeurs dont les contributions académiques se distinguent par leur qualité, leur innovation et leur impact. Ce nouveau Prix du Cas Pédagogique s’inscrit dans cette tradition et a pour vocation de célébrer la publication récente d’un cas pédagogique (teaching case) exceptionnel conçu et publié par un professeur de l’ESSEC. 

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A photo of Christina Terra and Noha El Attar

Learning Br.AI.n: Wisdom after Intelligence

By Noha El Attar, Professor of Management Practice in Organizational Behavior and Christina Terra, Professor, Department of Economics.

This project did not start in a corporate boardroom, or a formal strategic planning session. It began in a far more ordinary, and therefore more revealing, place: a shared lunch between colleagues. By the time dessert arrived, the talk drifted toward a question that had been rising in the background of all our work but had not yet been named directly: what is artificial intelligence doing to us?

Not only to our jobs, or to productivity, or to institutional efficiency, but to our minds. To our habits of attention. To the way we remember, judge, imagine, and decide. And, more quietly but more urgently, to our sense of what it means to be human in a world where thinking itself is increasingly shared with machines.

We invited learners directly into the uncertainty during a three day seminar for 800 bachelor learners across our campuses, deciding to co-create meaning rather than deliver conclusions. This initiative, which we came to call Learning Br.AI.n, expanded to nearly six hundred learners across three continents, supported by a committed team of thirty facilitators and professors.  

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ESSEC Students working together

Corporate Strategy Meets AI: Debating the Future of Moltiply

How a CEO digital twin turns corporate strategy into a live, high-stakes learning experience

By Ha Hoang, Associate Dean for Research at ESSEC Business School.

What happens when students stop reading cases and start talking to them? I developed a new AI-based case experience that invites learners to do exactly that with a digital twin of a real CEO to debate the future growth strategy of his company. 

Given the early state of AI adoption by educators, the format I describe below addresses two principal concerns. On the one hand, introducing AI into the classroom risks fueling students’ over-reliance on artificial intelligence. On the other, instructors are lamenting that students are less willing to engage with lengthy cases that are central to case-based strategy instruction. The CEO agreed to participate in the development of the case because he credited his business education with his success and saw an opportunity to help keep it relevant and engaging for new students.

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Les profs et staff réunis pour parler d'IA lors d'un atelier pédagogique

Pédagogie et IA 2025-2026 : une approche pour améliorer l’enseignement et l’apprentissage

English version below

Par Sophie Magnanou, directrice du K-lab.

L’ESSEC s’est engagée dans une démarche visant à intégrer l’Intelligence Artificielle (IA) dans ses pratiques d’enseignement, d’apprentissage et institutionnelles

Dès l’émergence de l’IA générative, l’ESSEC s’est emparé du sujet. Ainsi, dans le cadre de la première édition des ateliers pédagogiques, le travail mené collectivement en 2023 par les professeurs, les programmes, le K-lab et le Metalab avait abouti à la rédaction d’une liste de recommandations destinées aux enseignants. Dans un deuxième temps le K-lab a réalisé un guide intéractif également à l’attention de la communauté enseignante.
C’est dans ce contexte de croissance de la place de l’IA dans la pédagogie avec des enjeux toujours plus prégnants, que le Décanat, le K-lab et l’ESSEC Metalab lance “Pédagogie et IA 2025-2026”, une démarche dont l’objectif est de créer un environnement académique où l’IA enrichit, et non remplace, l’apprentissage ou l’enseignement.

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A book opening on a fairy world

Learning Through the Lens: Scriptwriting, Filmmaking, and Critical Reflection

By Selva Senor, Teacher and Head of Spanish and Portuguese Studies, Department of Languages and Cultures.

For the past eight years, several professors from the Department of Languages and Cultures, from the Arabic, Spanish, FLE (French as a Foreign Language), Italian, English, and Russian sections, have collaborated on a transversal initiative that brings students together around a shared creative endeavor: a Film Festival organized within the department itself.

This initiative enables students not only to express their imagination in a critical and reflective way, but also to acquire and develop specific skills such as writing a screenplay, filming and editing a short film, and working collaboratively in a foreign language. The project calls for teamwork, technical know-how, attention to detail, and a strong sense of visual and narrative coherence – all essential elements in cinematic storytelling.

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Students attending a class at ESSEC

Design Thinking Applied to Pedagogy: How to Transform Student Engagement with Peer Assessment Solutions

A Practical Case Study: Liem Nguyen, Professor of Management Practice, and his use of FeedbackFruits

Une version française est disponible plus bas.

By Marion Marx, Instructional designer.

This article offers a follow-up to a previously published piece “The Design Thinking Approach Applied to Pedagogy: Human-Centered and Impactful Learning Experiences”. In this second installment, we focus on a practical example of implementing an innovative, learner-centered assessment strategy.

In this context, we immediately thought of our ongoing collaboration with Liem Nguyen, Professor of Management Practice at ESSEC since 2023. Driven by a desire to foster strong attention and engagement among his students, Liem Nguyen approached the K-lab to explore various pedagogical methods and tools capable of delivering seamless, tech-enhanced learning experiences—for both instructors and learners. Supported by instructional designer Nadia Kelmouss, he selected the FeedbackFruits platform, and more specifically, the “Group Member Evaluation” tool.

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