How a CEO digital twin turns corporate strategy into a live, high-stakes learning experience
By Ha Hoang, Associate Dean for Research at ESSEC Business School.
What happens when students stop reading cases and start talking to them? I developed a new AI-based case experience that invites learners to do exactly that with a digital twin of a real CEO to debate the future growth strategy of his company.
Given the early state of AI adoption by educators, the format I describe below addresses two principal concerns. On the one hand, introducing AI into the classroom risks fueling students’ over-reliance on artificial intelligence. On the other, instructors are lamenting that students are less willing to engage with lengthy cases that are central to case-based strategy instruction. The CEO agreed to participate in the development of the case because he credited his business education with his success and saw an opportunity to help keep it relevant and engaging for new students.
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